Knowing is Half the Battle!
Published May 18, 2012 | 
When I was a kid, I used to watch a cartoon called G.I. Joe: A Real American Hero. It was a show about the Joes versus Cobra. Good versus evil.
The Joes were the good guys. They did everything right! No matter the situation they were in, they always treated everyone equally and with respect. Cobra on the other hand were the bad guys led by Cobra Commander. One thing always stood out to me (besides Cobra failing to conquer the world in every episode)…Cobra Commander always talked down to his team. Destro, Zartan and the Baroness never received the proper recognition and respect that they deserved for their loyalty and devotion, and eventually all 3 of them would betray Cobra Commander (only to later rejoin the team because of various circumstances). Continue reading
It Was Worth the Blood, Sweat, and Tears…
Published May 16, 2012 | In life, setting goals, striving towards those goals, and ultimately achieving those goals makes the journey that much more worthwhile. Today, we’ve achieved a milestone that won’t be forgotten anytime soon…
The Demise of Google: Fact or Fiction
Published May 14, 2012 |
If your business depends on, or can benefit from Google search and the visitors that follow, listen up.
By now you may have heard a lot of rumblings about Google this year, in particular, Google+.
Technology pundits have annihilated the notion of Google+ having any success, despite setting record-breaking numbers for users in the shortest period of time. Continue reading
If You Can’t Beat ‘Em, Join ‘Em!
Published May 11, 2012 | 
It seems like all anybody involved in marketing wants to talk about these days is social media- how you can use Facebook, Pinterest, LinkedIn, etc. to actively connect with your audience and build your brand. But it can start to feel like a full-time job, just trying to keep up with what trends are current and relevant, and how best to regulate how these things interact with your brand. And in many ways, it is! So what about letting your audience come to you, and do that work for you? Inbound marketing is trending too, right?
This article from the Guardian is a great example of how to do just that. It focuses on the increasingly popular app Instagram (recently purchased by Facebook), and simple ways you can change your attitude toward smart phone users to leverage great publicity. Continue reading
Are You a Cubicle Potato?
Published May 9, 2012 | 
In order to get from place to place, we must take steps. But, think about it: How many steps do you actually take when you are at work each day? Perhaps you take a few steps to walk into the building in the morning, a few more to visit a coworker, and you probably get up from your desk to take a few trips to the bathroom and break room too. How many steps, however, are you taking to cover the lack of physical activity you get while sitting at work?
According to an article from The New York Times, having a job that requires only light activity equals an average decrease of 120 to 140 calories a day in physical activity. Although the numbers may seem small, the message behind these findings still ring true: Sedentary jobs aren’t going away any time soon, and we need to learn to take care of ourselves so that we can all retire happy and healthy one day. Continue reading
Checking, Checking. Checking 1, 2, 3…
Published May 7, 2012 | 
You sit down to dinner at a restaurant, looking forward to a nice meal with friends. But before you can start to talk, one of your friends pulls out her cell phone and… checks you in?
Welcome to 2012, where this newest trend is thanks to location-based networks. Location-based networks are social media sites that give people the chance to login and share their locations as well as play games, earn rewards and provide details about the places they visit. More people using smartphones (1.8 billion of all cell phones today) has helped develop location-based networks such as foursquare and SCVNGR. Continue reading
Stationary Objects
Published May 4, 2012 | 
Stationary, custom crafted invitations, personalized letterhead for your business…all are staples of any professional setting, but for how long? Much of this business has been overtaken by the use of computers which makes one wonder; how much longer can the printing industry last? For entrepreneurs like James and Alexa Hirschfeld, they intended to land the knockout blow the printing industry has been dreading for years.
While studying at Harvard, James Hirschfeld began developing an online business. But it was more than just a business he developed from his apartment, it was an online user experience that hadn’t been seen, and is just being unveiled. What James and Alexa developed was essentially a virtual eCard…with flare! Not only will the recipient of their eCards, whether it’s a wedding invitation or thank you card, obtain all the information they would have had a physical card been mail, they’re also becoming a participant of an ecofriendly, sustainable global community. Continue reading
I’m CASUAL today because…
Published May 3, 2012 | 
I carry a water bottle and chap stick EVERYWHERE I go. They both sit on my desk at work, are next to my bed when I sleep, and on the bathroom counter when I shower. Much to my brother’s dismay, they even sit on the dinner table during Thanksgiving and Christmas family gatherings.
The best gift I ever received from a boss was a water bottle and a tube of chap stick. Seriously. It was THE BEST gift I ever received. It ranks higher than the extra vacation day AND the $250 mall gift certificate combined. Why do I place such high value on this gift? Because it meant that my boss knew me and cared about me as a person. I was not just another worker bee. Continue reading
Let’s Keep it…Impersonal
Published May 2, 2012 | 
I remember watching the WWE (World Wrestling Entertainment) as a kid, and like all wrestling fans, I had my favorites. In my position as Manager of Recruiting, I’m reminded of a few of these names on a daily basis. For example, every time I hear about my favorite baseball player of all time, Alex Rodriguez, I’m reminded of “The Million Dollar Man Ted DiBiase.” When I hear IRS (as in Internal Revenue Service), I think of “Irwin R. Schyster” (better known as I.R.S.).
Some of these names creep into daily work. I often receive emails from coworkers who are unclear of the legality of interview questions. When conducting an interview, you should avoid asking the following types of questions because they are borderline illegal, or in blatant disregard for the law. Follow these guidelines or the “Big Boss Man” might come for you: Continue reading
Betty Crocker: Now Adding Pinterest to the Mix
Published May 1, 2012 | 
Pinterest is my new Facebook. I’d rather find new recipes than new friends. I’d rather “like” a great kitchen layout than a picture of a beer pong game. So why then, I ask, are people complaining?
Apparently there’s an issue with advertisers on Pinterest doing CRAZY things… like posting photos of their products.
But wait. Isn’t that what Pinterest is for?
For starters, you, and only you, have the power to decide which images to click and which ones to pass. You get to choose whether or not you look at “DIY & Crafts” or “Humor.” Continue reading
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