Photo by Khachik Simonian on Unsplash.

Do You Know Your Audience?

A few months ago I wrote about the importance of taking your audience’s demographics into consideration when selecting promotional products. Whether you’re looking at where they live, how old they are or what they do in their free time, having the data to back up your ideas is essential to a successful campaign. Similarly, identifying… Read More

Photo by paul morris on Unsplash.

Following Up On New Hires

My last blog was about the most underutilized recruitment tool – asking for referrals. Now, I’m going to talk about another underutilized recruitment tool…following up on new hires. Many recruiters don’t follow up with their candidates once the person gets hired. I’m here to tell you that’s the wrong approach. Recruitment never stops! A good… Read More