Photo by Andrae Ricketts on Unsplash.

Attention is the New Currency: Think Differently

According to the American Marketing Association article, Why your Customer’s Attention is the Scarcest Resource in 2017, the average consumer is exposed to 10,000 brand messages a day, and that number is ever growing. The same article states that the average consumer switches screens up to 21 times an hour and has an attention span… Read More

Humor1

Stop me if you’ve heard this one…

While it might seem intimidating, there are plenty of compelling reasons to take a stab at using humor to engage your audience. You remember people, commercials, brands that make you smile. Laughter creates connections. Laughter also releases endorphins, the feel-good chemical that reduces pain and relieves stress. Making someone laugh literally makes them feel good…. Read More

MarketingSecrets

7 Marketing Secrets They Don’t Want You To Know (Part II)

In the first installment, you learned about three marketing tactics worth testing in your market, if you’re not already. In true Zeigarnik Effect fashion, I kept you guessing until this post, where we detail the final four of our ‘Marketing Secrets They Don’t Want You to Know.’ To recap, the first three secrets are: The… Read More