Humor1

Stop me if you’ve heard this one…

While it might seem intimidating, there are plenty of compelling reasons to take a stab at using humor to engage your audience. You remember people, commercials, brands that make you smile. Laughter creates connections. Laughter also releases endorphins, the feel-good chemical that reduces pain and relieves stress. Making someone laugh literally makes them feel good…. Read More

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Align Your Brand with the Best-of-the-Best

Yeti, Apple, Nike, Under Armour. Brand names carry weight. In the promotional products industry, there is a strong trend toward businesses of all sizes aligning with powerful brands such as these. The days of low quality, generic giveaways are waning. Now, marketers and business owners are opting for products that represent quality, reliability, value and… Read More

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How to Win Press Coverage

Kendra Smith, Proforma’s Manager of Public Relations, sat down with Counselor Magazine to provide her best tips to earn press coverage, build relationships and put your business in the spotlight through public relations.   Q: How do you effectively reach out to journalists? A: We have the most success contacting journalists by email. Meeting in-person… Read More