Stop me if you’ve heard this one…

While it might seem intimidating, there are plenty of compelling reasons to take a stab at using humor to engage your audience. You remember people, commercials, brands that make you smile. Laughter creates connections. Laughter also releases endorphins, the feel-good chemical that reduces pain and relieves stress. Making someone laugh literally makes them feel good…. Read More

Did I Hear That Right?

If you want to do something right now to start having more successful relationships with coworkers, clients, friends and family just STOP… and listen. If you’ve read articles about improving your communications skills, you probably already know the single most important component of communication is listening. Seems simple enough, but true active listening is an… Read More

Align Your Brand with the Best-of-the-Best

Yeti, Apple, Nike, Under Armour. Brand names carry weight. In the promotional products industry, there is a strong trend toward businesses of all sizes aligning with powerful brands such as these. The days of low quality, generic giveaways are waning. Now, marketers and business owners are opting for products that represent quality, reliability, value and… Read More