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How to Win Press Coverage

Kendra Smith, Proforma’s Manager of Public Relations, sat down with Counselor Magazine to provide her best tips to earn press coverage, build relationships and put your business in the spotlight through public relations.   Q: How do you effectively reach out to journalists? A: We have the most success contacting journalists by email. Meeting in-person… Read More

Proforma Sets Record Attendance at Annual Million Dollar Club Trip

More than 300 Proforma Owners, Supplier Partners and Support Center Team Members came together for Proforma’s largest-ever Million Dollar Club celebration held March 12 – 15th. This year’s event took place at the luxurious Terranea resort in Rancho Palos Verdes, CA where 27 new Million Dollar Club Jackets were presented to incoming members. “Proforma’s Million… Read More

Proforma Provides Gifts for Several Local Families During the Holiday Season

In the spirit of the holiday season, Proforma’s Support Center Team Members have collected more than $3,500 in cash and gifts for seven local underprivileged families. “The generosity our Support Center Team has shown for those less fortunate in our community is a great example of the outstanding commitment and service to others that they… Read More

The Swag of the Rich and Famous: Promo Giveaways They’ll Remember

“Swag bags” are stealing the spotlight at celebrity award shows, major trade shows and even political conventions. Why are marketers spending thousands of dollars giving away free stuff? It’s the power of promo giveaways. Marketers are seizing the opportunity to get their brands 15 minutes of fame in the hands of celebrities, social influencers and… Read More