Are Your Print & Promotional Programs Bringing Value?

Did you know that your print and promotional products can do more than just fill a need? Rather than simply calling in your next order of business cards or sourcing water bottles for your spring trade show, consider some of these possibilities to start adding value through your print and promotional programs: 1. Automating processes significantly reduces… Read More

A Partnership Approach with Suppliers Will Benefit Your Business

At Proforma, we’re proud to serve as strategic partners to our clients, rather than simply product vendors. Because it’s never really about products anyway. It’s about targeting promotions to drive revenue, simplifying buying processes and technology to streamline workflows, and – quite simply – freeing your time to focus on activities that directly impact your… Read More

“Write Like You Talk,” and Other Tips That Work for Proposal Development

I spend hours every week writing – proposals, emails and the occasional short story on Facebook. Over the years I’ve picked up on a few things that seem to be well-received by the general public, though some might offend the more proper among us. Write Like You Talk: When it comes to communication, I’m all… Read More

Explaining “Why” Improves Projects and Relationships

“Can you send me some figures on our year-over-year growth?” “Which vendor would you recommend for this product?” “Can you draft a response to this question about social responsibility?” How many times have you been pulled – or pulled someone else – into a project with a blanket request sans background? Of course we’re all… Read More

7 Summer Promotions to Keep Your Brand Top of Mind in the Sunshine

Summer is my favorite season – and it’s also a great time to market your brand with some trendy promotional items for your customers to use on warm-weather adventures. Every year Advertising Specialty Institute (ASI) releases an Impressions Study analyzing the cost of promotional products vs. other advertising media. In 2014, ASI found that “in… Read More