Premium Incentive Products Enhance Employee Performance

In tandem with fostering customer loyalty, a company must also cultivate employee loyalty through a culture that motivates and rewards staffers for superior performance. Such rewards and incentives can be in the form of promotional incentive products to deepen an employee’s commitment to the organization. While some might prefer to allocate their promotional products budget… Read More

Leading Golf Gear – Ideas for Your Next Hole in One Golf Outing

Golf is a quintessential way to establish and solidify business relationships, and this strategy-laden sport offers compelling marketing opportunities and there is even a National Golf Day to celebrate the nearly $70 billion industry according to WEAREGOLF. This year leading associations and industry partners will recognize National Golf Day on Wednesday, April 25 with a… Read More

Does Branded Merchandise Work for Fund Raising?

Marketing professionals involved in the non-profit sector with a focus on fund raising are given many choices to increase brand awareness and responsiveness including print advertising, digital advertising, TV, radio, social media content and event sponsorships. This essay explores the effectiveness of promotional products and branded merchandise as an alternative advertising medium. Consider the following1:… Read More

Four Tips for Tradeshow Giveaway Success

We’ve all been to tradeshows where we’ve been given bagfuls of promotional products by exhibitors that are designed to create goodwill and positive brand imaging which hopefully leads to a business relationship. Some of these giveaways capture our attention because of their uniqueness, quality and usefulness. Others are ‘circular filed’ before they leave the building…. Read More

Maximizing Employee Satisfaction through Corporate Gifts

Corporate gifts can be a highly effective means of strengthening the employer/employee relationship. Indeed, such business gift programs can prove integral in increasing employee satisfaction, thereby enhancing staff productivity, retention, loyalty and goodwill toward the organization in kind. A Time to Give The best and most memorable corporate gifts are those that have a purpose,… Read More

Boost Productivity with Promo

In today’s fast-paced, double-duty world, it seems like everyone is trying to do more with less time in all facets of their lives. To help your staff, customers, clients and partners become as productive as possible, consider a promotional product that helps them be more efficient and effective while driving your brand visibility. The feelings… Read More