Photo by Brooke Cagle on Unsplash.

Four Tips for Tradeshow Giveaway Success

We’ve all been to tradeshows where we’ve been given bagfuls of promotional products by exhibitors that are designed to create goodwill and positive brand imaging which hopefully leads to a business relationship. Some of these giveaways capture our attention because of their uniqueness, quality and usefulness. Others are ‘circular filed’ before they leave the building…. Read More

Photo by Toni Hukkanen on Unsplash.

Maximizing Employee Satisfaction through Corporate Gifts

Corporate gifts can be a highly effective means of strengthening the employer/employee relationship. Indeed, such business gift programs can prove integral in increasing employee satisfaction, thereby enhancing staff productivity, retention, loyalty and goodwill toward the organization in kind. A Time to Give The best and most memorable corporate gifts are those that have a purpose,… Read More

Image courtesy of Unsplash.

Hole in One Branded Golf Giveaways

Golf is a quintessential way to establish and solidify business relationships, and this strategy-laden sport offers compelling marketing opportunities in kind. Don’t just hit the green to socialize with prospects and customers with the mere hope of making headway. Integrate branded golf giveaways into the mix to better ensure the guileful golf outing is a… Read More

Image courtesy of Unsplash.

Cook Up Tasty Sales with Promotional Food Products

Promotional food products offer something for every taste, season and occasion, making them a nearly perfect marketing tool. In the realm of edibles, there is something for everyone – from salty to savory to sweet. So, next time you’re considering a promotional item strategy, consider offering sustenance to boost sales. Top Performing Promotional Food Products… Read More

Proforma-Blog-Brand-Awareness

Increase Brand Awareness with Branded Merchandise

Marketing professionals are given many choices to increase brand awareness and responsiveness including print advertising, digital advertising, TV, radio, social media content and event sponsorships. Does branded merchandise work for fundraising? Consider the following: 76.2% of recipients of logoed giveaways recall the product, advertiser and message from items received within the past two year period. Of… Read More