Proforma-Blog-Brand-Awareness

Increase Brand Awareness with Branded Merchandise

Marketing professionals are given many choices to increase brand awareness and responsiveness including print advertising, digital advertising, TV, radio, social media content and event sponsorships. Does branded merchandise work for fundraising? Consider the following: 76.2% of recipients of logoed giveaways recall the product, advertiser and message from items received within the past two year period. Of… Read More

Proforma-Blog-Branded-Merch

Does Branded Merchandise Work for Fundraising?

Branded Merchandise: An Effective Medium to Create Awareness and Influence Behavior Marketing professionals are given many choices to increase brand awareness and responsiveness including print advertising, digital advertising, TV, radio, social media content and event sponsorship(s). This essay explores the effectiveness of promotional products and branded merchandise as an alternative advertising medium. Consider the following:… Read More

Branded Merchandise: An Effective Medium to Create Awareness & Influence Behavior

Marketing professionals are given many choices to increase brand awareness and responsiveness including print advertising, digital advertising, TV, radio, social media content and event sponsorships. This blog post explores the effectiveness of promotional products and branded merchandise as an alternative advertising medium. Consider the following1: •    76.2% of recipients of logoed giveaways recall the product,… Read More