Proforma-Blog-Million-Dollar-Mindset-Greg-Muzzillo

One News Article = One $1 Million Contract

In my last blog article, I recalled a story from the early days of Proforma, and how a client’s request for 12 spiral rings led to earning a million-dollar customer with 50 percent gross profit. Here’s a story of another million dollar win. Back in those early years building Proforma, my practice was to get up… Read More

Proforma-Blog-Million-Dollar-Mindset-Greg-Muzzillo

The 12 Spiral Rings that Led to a Million Dollar Account

Years ago when I was growing my small distributorship, I secured an initial sales appointment with the operations manager of a jewelry retailer with about 100 stores. I have little recollection of what we discussed back then during that first sales call. All I remember was that, after a seemingly good conversation, he asked me… Read More

Blocks

Building Strong Client Relationships

Among many employees, clients or business owners we all interact with on a daily basis, I feel we often forget the importance our current clients hold once we’ve obtained their business relationship. Our efforts and attention to detail are still as important several years into the relationship as they were on the first day they… Read More

Photo by Khachik Simonian on Unsplash.

Do You Know Your Audience?

A few months ago I wrote about the importance of taking your audience’s demographics into consideration when selecting promotional products. Whether you’re looking at where they live, how old they are or what they do in their free time, having the data to back up your ideas is essential to a successful campaign. Similarly, identifying… Read More

Image courtesy of Unsplash.

Using Instagram to Boost Your Brand

Instagram is more than just a fun platform to share your vacation snaps or the occasional aesthetically pleasing food picture. With now more than 700 million users, Instagram has become an essential business platform that gives you the power to build and promote your brand while also connecting with customers from all across the globe…. Read More

Image Courtesy of Unsplash.

Crisis Management in Social Media: Identifying a Crisis

In today’s hyper-vigilant world of citizen journalists, it is more important than ever to have a full understanding of the power of social media and the public’s ability to use and control it. Although this power can be used for good, that same power can also turn on companies in an instant. Although understanding how… Read More

Image courtesy of Unsplash.

Seasonal Planning Can Prove Profitable

No matter what time of year it is, we all want to stay ahead of our goals by planning for upcoming events and programs. And if we are in sales or have clients that we service throughout the year, scheduling conflicts can make it difficult to position our business when we are juggling both client… Read More