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Using Instagram to Boost Your Brand

Instagram is more than just a fun platform to share your vacation snaps or the occasional aesthetically pleasing food picture. With now more than 700 million users, Instagram has become an essential business platform that gives you the power to build and promote your brand while also connecting with customers from all across the globe…. Read More

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Crisis Management in Social Media: Identifying a Crisis

In today’s hyper-vigilant world of citizen journalists, it is more important than ever to have a full understanding of the power of social media and the public’s ability to use and control it. Although this power can be used for good, that same power can also turn on companies in an instant. Although understanding how… Read More

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Seasonal Planning Can Prove Profitable

No matter what time of year it is, we all want to stay ahead of our goals by planning for upcoming events and programs. And if we are in sales or have clients that we service throughout the year, scheduling conflicts can make it difficult to position our business when we are juggling both client… Read More

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Align Your Brand with the Best-of-the-Best

Yeti, Apple, Nike, Under Armour. Brand names carry weight. In the promotional products industry, there is a strong trend toward businesses of all sizes aligning with powerful brands such as these. The days of low quality, generic giveaways are waning. Now, marketers and business owners are opting for products that represent quality, reliability, value and… Read More

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5 Tips to Rock Your Social Media Strategy

Whether you’re a seasoned veteran or new to the social media game, these 5 quick tips will help get your social media strategy up and running.   1. Start at Square One Due to the high demand of social gurus, there are thousands of social content calendars floating around the internet. My advice to you?… Read More