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Seasonal Planning Can Prove Profitable

No matter what time of year it is, we all want to stay ahead of our goals by planning for upcoming events and programs. And if we are in sales or have clients that we service throughout the year, scheduling conflicts can make it difficult to position our business when we are juggling both client… Read More

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Align Your Brand with the Best-of-the-Best

Yeti, Apple, Nike, Under Armour. Brand names carry weight. In the promotional products industry, there is a strong trend toward businesses of all sizes aligning with powerful brands such as these. The days of low quality, generic giveaways are waning. Now, marketers and business owners are opting for products that represent quality, reliability, value and… Read More

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5 Tips to Rock Your Social Media Strategy

Whether you’re a seasoned veteran or new to the social media game, these 5 quick tips will help get your social media strategy up and running.   1. Start at Square One Due to the high demand of social gurus, there are thousands of social content calendars floating around the internet. My advice to you?… Read More

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Specialty Promotional Products Can Leave Lasting Impressions

I recently came across a study by the Advertising Specialty Institute that said Midwesterners own the most promotional products in the United States.  The chart showed products in each region representing the average number of promotional items owned by individuals ranging from eight to 11 products.  On the other hand, coming from my industry means… Read More

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Printed Products Carry Strong Brand Messaging

Whether it’s a catalog introducing a new product line, a magazine to reach a specific audience or a marketing or direct mail piece, print is still a strong component of any marketing mix. There are many advantages to creating marketing campaigns that carry brand identity and positioning on all supporting materials. From branded promotional products… Read More

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Increase Brand Awareness with Branded Merchandise

Marketing professionals are given many choices to increase brand awareness and responsiveness including print advertising, digital advertising, TV, radio, social media content and event sponsorships. Does branded merchandise work for fundraising? Consider the following: 76.2% of recipients of logoed giveaways recall the product, advertiser and message from items received within the past two year period. Of… Read More