Photo by Andrae Ricketts on Unsplash.

Attention is the New Currency: Think Differently

According to the American Marketing Association article, Why your Customer’s Attention is the Scarcest Resource in 2017, the average consumer is exposed to 10,000 brand messages a day, and that number is ever growing. The same article states that the average consumer switches screens up to 21 times an hour and has an attention span… Read More

Humor1

Stop me if you’ve heard this one…

While it might seem intimidating, there are plenty of compelling reasons to take a stab at using humor to engage your audience. You remember people, commercials, brands that make you smile. Laughter creates connections. Laughter also releases endorphins, the feel-good chemical that reduces pain and relieves stress. Making someone laugh literally makes them feel good…. Read More

MarketingSecrets

7 Marketing Secrets They Don’t Want You To Know (Part II)

In the first installment, you learned about three marketing tactics worth testing in your market, if you’re not already. In true Zeigarnik Effect fashion, I kept you guessing until this post, where we detail the final four of our ‘Marketing Secrets They Don’t Want You to Know.’ To recap, the first three secrets are: The… Read More

Photo by Matheus Ferrero on Unsplash.

Boost Brand Loyalty with a Social Media Influencer Marketing Campaign

I’ll be completely honest, I’m willing to purchase almost anything based on a product suggestion in a video from my favorite YouTube personality, Casey Neistat. That may be surprising; however, I’m not the only one willing to do such a thing. According to Adweek, a recent study revealed that, “Around 40% of respondents said they’ve… Read More

Photo by Alexandra Kirr on Unsplash.

7 Marketing Secrets They Don’t Want You To Know (Part I)

The father of modern management, Peter Drucker, once stated that, “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” If you take what Mr…. Read More