Stop me if you’ve heard this one…

While it might seem intimidating, there are plenty of compelling reasons to take a stab at using humor to engage your audience. You remember people, commercials, brands that make you smile. Laughter creates connections. Laughter also releases endorphins, the feel-good chemical that reduces pain and relieves stress. Making someone laugh literally makes them feel good…. Read More

7 Marketing Secrets They Don’t Want You To Know (Part II)

In the first installment, you learned about three marketing tactics worth testing in your market, if you’re not already. In true Zeigarnik Effect fashion, I kept you guessing until this post, where we detail the final four of our ‘Marketing Secrets They Don’t Want You to Know.’ To recap, the first three secrets are: The… Read More

Boost Brand Loyalty with a Social Media Influencer Marketing Campaign

I’ll be completely honest, I’m willing to purchase almost anything based on a product suggestion in a video from my favorite YouTube personality, Casey Neistat. That may be surprising; however, I’m not the only one willing to do such a thing. According to Adweek, a recent study revealed that, “Around 40% of respondents said they’ve… Read More

7 Marketing Secrets They Don’t Want You To Know (Part I)

The father of modern management, Peter Drucker, once stated that, “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” If you take what Mr…. Read More

One News Article = One $1 Million Contract

In my last blog article, I recalled a story from the early days of Proforma, and how a client’s request for 12 spiral rings led to earning a million-dollar customer with 50 percent gross profit. Here’s a story of another million dollar win. Back in those early years building Proforma, my practice was to get up… Read More

The 12 Spiral Rings that Led to a Million Dollar Account

Years ago when I was growing my small distributorship, I secured an initial sales appointment with the operations manager of a jewelry retailer with about 100 stores. I have little recollection of what we discussed back then during that first sales call. All I remember was that, after a seemingly good conversation, he asked me… Read More

Do You Know Your Audience?

A few months ago I wrote about the importance of taking your audience’s demographics into consideration when selecting promotional products. Whether you’re looking at where they live, how old they are or what they do in their free time, having the data to back up your ideas is essential to a successful campaign. Similarly, identifying… Read More