4 Augmented Reality Use Cases for Your Next Marketing Campaign

Augmented reality – sounds futuristic, right? Well, I’m here to tell you that the future is here and in order to keep up with the trends, it’s something you’re going to want to know about. Augmented reality or “AR” for short is a type of technology that superimposes digital information such as text, videos, or… Read More

Crisis Management in Social Media: Identifying a Crisis

In today’s hyper-vigilant world of citizen journalists, it is more important than ever to have a full understanding of the power of social media and the public’s ability to use and control it. Although this power can be used for good, that same power can also turn on companies in an instant. Although understanding how… Read More

Social Commerce Trends: Pinterest and Instagrams Updates To Be Aware Of

The direct to consumer game is changing byway of recent social commerce trends. In late June, social media heavyweights Pinterest and Instagram announced their plans to introduce a ‘Buy Now’ feature to their already popular platforms, giving retailers and consumers yet another means of conducting business. On July 30th, Pinterest launched its version of the… Read More

Top 10 Reasons Why Video Production Is Essential To Your Business

Multimedia can turn an ordinary message into an extraordinary story! Using multimedia in your marketing and communication efforts positions you as a cutting-edge innovator. Now more than ever, video is a powerful solution to a very modern day challenge. How can we be heard? If you think you are suffering from information overload, you may… Read More

A Special Message From Our Proforma Blog Writers

It’s been just over three years since the Proforma Blog launched. Starting with humble beginnings the Proforma Blog was finding it’s way as a provider of valuable and informative business content. Fast forward to today and its reached a milestone that anyone would be proud of. The Proforma Blog has reached 100,000 views! With a… Read More

Adopting Change: 6 Reasons to Embrace Technology

It’s no small secret that businesses (locally and globally) are embracing technology now more than ever. Technology helps to streamline processes, make employees more efficient, and even automate when necessary. But with all the options out there, and they seem infinite, how would you ever know which one to choose for your business and more… Read More