Boost Brand Loyalty with a Social Media Influencer Marketing Campaign

I’ll be completely honest, I’m willing to purchase almost anything based on a product suggestion in a video from my favorite YouTube personality, Casey Neistat. That may be surprising; however, I’m not the only one willing to do such a thing. According to Adweek, a recent study revealed that, “Around 40% of respondents said they’ve… Read More

Do You Know Your Audience?

A few months ago I wrote about the importance of taking your audience’s demographics into consideration when selecting promotional products. Whether you’re looking at where they live, how old they are or what they do in their free time, having the data to back up your ideas is essential to a successful campaign. Similarly, identifying… Read More

Using Instagram to Boost Your Brand

Instagram is more than just a fun platform to share your vacation snaps or the occasional aesthetically pleasing food picture. With now more than 700 million users, Instagram has become an essential business platform that gives you the power to build and promote your brand while also connecting with customers from all across the globe…. Read More