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Seasonal Planning Can Prove Profitable

No matter what time of year it is, we all want to stay ahead of our goals by planning for upcoming events and programs. And if we are in sales or have clients that we service throughout the year, scheduling conflicts can make it difficult to position our business when we are juggling both client… Read More

Proforma-Blog-Swag

How Important is Quality When it Comes to Swag?

To shout it from the rooftops, you have to be clear and on-point with what’s being promoted. Promotional marketing is the reflection of a brand and its characteristics. So whether promoting your company or a specific product, the delivery of the message is just as key as the message itself.  You may wonder, ‘how important… Read More

Proforma-Blog-Sales-Success

Stacking the Deck for Sales Success in the Age of Information Imbalance

The sales game has changed, significantly, due to the power shift that comes along with consumers having access to unlimited information, reviews and feedback via the internet. Selling to the uninformed always gave sales professionals an upper hand – they were relied upon for basic information that was otherwise unattainable. But that is the sales… Read More

Proforma-Blog-Proposal-Development

“Write Like You Talk,” and Other Tips That Work for Proposal Development

I spend hours every week writing – proposals, emails and the occasional short story on Facebook. Over the years I’ve picked up on a few things that seem to be well-received by the general public, though some might offend the more proper among us. Write Like You Talk: When it comes to communication, I’m all… Read More

Expert’s Perspective: Convention Planning Checklist

Attending any convention is an exciting but exhausting experience. Between travel, long days, the content and information you absorb, and don’t forget the social events, it can be hard work!  I’ve been planning, working and attending convention events for 20 years and have learned some tricks along the way to enhance the experience.  In this… Read More

Operations Management for Startups

Operations management is a very complex field involving logistics, supply chain and even product development. From product pricing and the stage gate process for product development, to the revolutionary A3 report technique originated by Toyota, many different disciplines within operations management are present in today’s workplace. Highly skilled and educated individuals are applying these disciplines… Read More