Photo by Khachik Simonian on Unsplash.

Do You Know Your Audience?

A few months ago I wrote about the importance of taking your audience’s demographics into consideration when selecting promotional products. Whether you’re looking at where they live, how old they are or what they do in their free time, having the data to back up your ideas is essential to a successful campaign. Similarly, identifying… Read More

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Using Instagram to Boost Your Brand

Instagram is more than just a fun platform to share your vacation snaps or the occasional aesthetically pleasing food picture. With now more than 700 million users, Instagram has become an essential business platform that gives you the power to build and promote your brand while also connecting with customers from all across the globe…. Read More

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Seasonal Planning Can Prove Profitable

No matter what time of year it is, we all want to stay ahead of our goals by planning for upcoming events and programs. And if we are in sales or have clients that we service throughout the year, scheduling conflicts can make it difficult to position our business when we are juggling both client… Read More

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Setting a Routine Leads to a Better You – Part One

With an emerging number of successful entrepreneurs and small business start-ups, it has become fairly evident through the power of the internet that there is one major thing successful or even happy people have in common. Aside from the drive to start a business and the intellectual knowledge of their chosen field, the implementation of… Read More