Make it Memorable!

Your direct mailer has been sent. Weeks of preparation led you to this moment. You wait anxiously for responses…

…and they never come in.

You put all your time and effort into it! You double checked your list, the art was branded and the message was on point.

What happened??

Well, beyond popular belief, the message isn’t everything anymore. Consumers today demand more than just a strong message. Consumers of brand marketing are looking for more experiential marketing or in other words, something that is memorable. Gone are the days of mass mailing ads, and branded promotional mailers, without providing a memorable experience for the end user to take away and remember you by. But fear not! You too can make an impression and stand out from the crowd.

Here are a few tips to keep your business memorable:

Give them something…to Remember you by!
Who doesn’t like free? Consumers and potential customers will always be more willing to give you or your brand a chance if you’ve rewarded them up front. From a direct mail standpoint, include packaging and something that the recipient will actually use, with their brand on it. Think of it more like a leave behind, only you didn’t have to do a face-to-face meeting. However, keep in mind you should follow-up with a call or a visit if possible to further the conversation.

Push the Boundaries and Be Daring!
Stop with the wimpy approach. Don’t just think outside the box, take the box and throw it in a fire. Push the boundaries with your messaging and if you are comfortable with the results, redo it until it makes you uncomfortable. That’s the results area known as ‘Awesome’, and ‘Awesome’ evokes reaction. ‘Awesome’ helps your brand spread by word of mouth.

Be You!
If you are willing to push the limits with your branding and your messaging it has to be authentic to you. Nothing is worse than consuming awesome content that isn’t authentic to the sender or the brand that it is meant to represent. Misrepresentation will kill your brand. Period.

So moving forward think about making your next piece memorable and authentic to stand out.

Patrick Magyar
Patrick joined the Proforma family in May of 2012 after 4 years of working for small marketing and communications firms that specialized in graphic and web design. His expertise is in the area of creative, working as a graphic and web designer, creative marketer and manager. Patrick graduated with a Bachelor of Fine Arts with a concentration in Graphic Design and a Minor Degree in Computer Graphics from the University of Akron, in Akron, OH.

Patrick is an avid fan of all things sports and has a soft spot in his heart for the Cleveland Browns and the Cleveland Cavaliers. He takes every opportunity to spend time with his beautiful wife, Kristen, and their 2 boys, Landon and Cameron.

AboutPatrick Magyar

Patrick joined the Proforma family in May of 2012 after 4 years of working for small marketing and communications firms that specialized in graphic and web design. His expertise is in the area of creative, working as a graphic and web designer, creative marketer and manager. Patrick graduated with a Bachelor of Fine Arts with a concentration in Graphic Design and a Minor Degree in Computer Graphics from the University of Akron, in Akron, OH.

Patrick is an avid fan of all things sports and has a soft spot in his heart for the Cleveland Browns and the Cleveland Cavaliers. He takes every opportunity to spend time with his beautiful wife, Kristen, and their 2 boys, Landon and Cameron.

Leave a Reply

Your email address will not be published. Required fields are marked *