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Crisis Management in Social Media: Identifying a Crisis

In today’s hyper-vigilant world of citizen journalists, it is more important than ever to have a full understanding of the power of social media and the public’s ability to use and control it. Although this power can be used for good, that same power can also turn on companies in an instant. Although understanding how… Read More

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5 Tips to Rock Your Social Media Strategy

Whether you’re a seasoned veteran or new to the social media game, these 5 quick tips will help get your social media strategy up and running.   1. Start at Square One Due to the high demand of social gurus, there are thousands of social content calendars floating around the internet. My advice to you?… Read More

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How To Make Direct Mail + Promotional Products Work Better Than Ever

In our modern world, overloaded with a barrage of electronic communications at every turn, from email, text messages and Snapchat to people relentlessly hunting Pokemon in your otherwise quiet neighborhood, it may seem counter-intuitive to suggest that direct mail can be more effective than ever… but it is, in fact, true. In a case of… Read More

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The World of Social Media Marketing Part 3: Where Should You Invest Your Social Media Marketing Efforts?

Part Three – The “Content Powerhouses” of Social Media; Bringing it all Together In my last two blogs, I’ve set the table for the idea that your business can benefit from having a presence on each of today’s popular social networking sites, and went through “The Big Three”. In this third and final part of… Read More

The World of Social Media Marketing Part 2: Where Should You Invest Your Social Media Marketing Efforts?

Part 2 – Analyzing “The Big Three” and Evaluating Your Opportunities for Social Media Marketing In my last blog, I discussed the idea that your presence on social media shouldn’t be limited to one or two sites – in fact, there are a good handful of sites that are worth your attention. The problem for… Read More