And the beat goes on!

Summer is running away from us at the speed of lighting with more than half the year behind us. Most likely all those ambitious goals we laid out at the beginning of the year are still likely haunting us as the beat of time goes on and we head into fall.  We jump into the year all fired up about the many things we want to conquer, and though are intentions are good, most times we over think those goals which puts us into overload. This in turn weighs us down, and hinders our grandiose plans.

According to U.S. News, on average nearly 80 percent of New Year’s Resolutions fail by the second week of February.  These failures are due to many factors but mostly it is our inability and discomfort to embrace change. We tend to overstate our goals, neglect to prioritize and forget to outline the necessary steps needed to reach them. No matter the goals, sometimes it helps to be accountable to someone else. Whether you need to find a mentor, join a support group or rely on a friend or family member to cheer you on, there are plenty of resources in place to help you step out of your comfort zone and keep you on track to achieve your goals. The key is to stay focused, accountable and resilient.

So even though all the back to school merchandise is around us, let’s remember there is still time to take that plunge towards achieving our resolutions. Whether you need to take baby steps or you work better under full pressure, just go for it. Maybe you set out to lose 30 pounds, why not shoot for 10 pounds? Just incorporate making a few small changes like eliminating that morning pastry and adding a 20 minute walk to your day. If you had plans to learn a new skill, there should be no excuse this time of year since enrollment for classes are underway and the fall is a great time to learn something new. With so many classes to choose from and the flexibility of online learning and hybrid classes, you can participate in a class that works for your personal schedule. And if it’s time to reevaluate your business or professional growth, why not join a professional association related to your field or participate in a few professional networking events to meet new people?

Time is not our friend so we need to just stay focused on moving forward, even if it’s taking one small step towards one of our resolutions, which in the long run will make us a better individual and help us meet our short and long term goals.

Janet Cannata
Janet Cannata, APR, BASI, is an award-winning marketing and communications strategist and project leader. She currently supports the 750 franchise Owners by creating innovative campaigns to enhance their brand, fulfill client marketing projects, and grow their business pipeline. She has worked in multiple industries including, higher education and the public sector implementing marketing campaigns to meet strategic goals and generate a buzz. Her passion is in helping businesses produce the right touch points so they leave a memorable impression while meeting project objectives.
Janet recently received her Bachelor of Advertising Specialty (BASI) from the Advertising Specialty Institute and has her Accreditation in Public Relations (APR) from the Public Relations Society of America. She holds a Master of Public Administration degree from the Maxine Goodman Levin College of Urban Affairs at Cleveland State University and a Bachelor of Arts degree in telecommunications from Kent State University.
A native Clevelander, Janet enjoys all the great things the comeback city has to offer. She is passionate about life-long learning, food, travel, and the arts, as well as making a difference in the community. You can usually find her at a writer’s workshop, assisting on a non-profit board, attending a sports event or tradeshow, outdoors on the towpath or experimenting in the kitchen with a new recipe.

AboutJanet Cannata

Janet Cannata, APR, BASI, is an award-winning marketing and communications strategist and project leader. She currently supports the 750 franchise Owners by creating innovative campaigns to enhance their brand, fulfill client marketing projects, and grow their business pipeline. She has worked in multiple industries including, higher education and the public sector implementing marketing campaigns to meet strategic goals and generate a buzz. Her passion is in helping businesses produce the right touch points so they leave a memorable impression while meeting project objectives.
Janet recently received her Bachelor of Advertising Specialty (BASI) from the Advertising Specialty Institute and has her Accreditation in Public Relations (APR) from the Public Relations Society of America. She holds a Master of Public Administration degree from the Maxine Goodman Levin College of Urban Affairs at Cleveland State University and a Bachelor of Arts degree in telecommunications from Kent State University.
A native Clevelander, Janet enjoys all the great things the comeback city has to offer. She is passionate about life-long learning, food, travel, and the arts, as well as making a difference in the community. You can usually find her at a writer’s workshop, assisting on a non-profit board, attending a sports event or tradeshow, outdoors on the towpath or experimenting in the kitchen with a new recipe.

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