Spook The Competition With These 5 Halloween Marketing Campaign Ideas

Who doesn’t love Halloween? Costumes, candy, parties, scary movies – there’s something for everyone to enjoy. Marketers love it too. Next to traditional “gift-giving” holidays, Halloween is one of the highest-grossing annual celebrations. It may still be a month away, but it’s never too early to start planning a fun Halloween marketing campaign. Here are a… Read More

Be A Pokémon Go Pro: Catch ‘Em All With These Promotional Products!

A few short weeks ago, my pal Elizabeth shared some valuable marketing lessons we can learn from Pokémon Go. Many of you probably felt inspired to get your game on and find some ways to use this trend to your advantage. Some businesses lucked out and landed PokéStops smack dab in front of their buildings…. Read More

Turn Negative Reviews Into Positive Experiences With These 5 Tips

Turning a frown upside down has never been as simple as it sounds. Not in person, not online (and not even in art class). In a previous post, we discussed how user-generated content influences consumer behavior. Online reviews on sites like Yelp, Google, Glassdoor and Angie’s List – even your company’s Facebook page – can… Read More

Pin Your Hopes on Success with Pinterest Marketing Strategies

In the vast array of social media platforms, Pinterest is an often overlooked but extremely powerful marketing tool. Ranked as the 5th most popular social networking site, it’s surprising that many businesses are reluctant to incorporate Pinterest into their marketing strategies despite having no hesitations in using lower-ranked platforms such as Instagram (ranked #8). No… Read More