Part 2: The Evolving World of Inbound Marketing Strategy

Inbound Marketing Strategy refers to the promotional activities that generate traffic to a website or landing page. Inbound is likened to marketing with a magnet. Inbound marketers create interesting, relevant content that draws customers towards the brand. This is the opposite of outbound marketing, where the brand has to ‘push’ out to the customers; think… Read More

Awesome Tricks to Create Highly Shareable Graphic Designs on Social Media

In the fast paced 21st century, judgments and decisions are made in split seconds online. Images, particularly those that are engaging and interactive are an effective means to capture a viewer’s attention much quicker than text alone. As the saying goes, ‘a picture is worth a thousand words’ and that an average human brain processes… Read More

The 5 Commandments of a Successful Email Marketing Campaign

Email marketing is broadly defined as emails sent to current or potential customers in the interest of a business in order to encourage growth. It involves making use of emails to send ads or confirmations, build loyalty and trust, solicit sales or donations, and to increase brand awareness. With the over saturation of inboxes across… Read More

9 Simple Tips to Tighten Up Social Media Channels

Whether you work for a small business or are the community manager for a large corporation executing social media strategy, you are likely managing several social media profiles across multiple channels. With so much activity on the go, here are nine ways that you can squeeze the most juice from Facebook, LinkedIn, Pinterest, Instagram and… Read More