Explaining “Why” Improves Projects and Relationships

“Can you send me some figures on our year-over-year growth?” “Which vendor would you recommend for this product?” “Can you draft a response to this question about social responsibility?” How many times have you been pulled – or pulled someone else – into a project with a blanket request sans background? Of course we’re all… Read More

7 Summer Promotions to Keep Your Brand Top of Mind in the Sunshine

Summer is my favorite season – and it’s also a great time to market your brand with some trendy promotional items for your customers to use on warm-weather adventures. Every year Advertising Specialty Institute (ASI) releases an Impressions Study analyzing the cost of promotional products vs. other advertising media. In 2014, ASI found that “in… Read More