Abstract Do you know how much your organization spends on branded merchandise? You’re not alone if you don’t. “Branded merchandise” includes anything from company uniforms, giveaways, writing instruments, awards and any other logoed items you may have or use, which help to build your corporate brand’s awareness! Regardless of your company, you have at least:… Read More
Promotional Products
Your Guide To Creating Multi-Sensory Brand Experiences
Let’s say you are looking for a hotel online and while clicking around you see an enticing web banner for the Westin hotel. You click through and after scrolling through amenities and pictures, you book your stay. Months later, when you arrive there is a welcome kit that includes a Westin branded lavender essential oils… Read More
For The Love Of Having Your Company Name Front And Center
Staying in a positive top-of-mind position in your client’s life is one of the most important things you can achieve. One way of accomplishing that is with an impressive technological promotional gift. Technology is a dominant part of life these days. And, I think we can all agree that it’s not going to decrease its… Read More
Improve Health with Promotional Products
When you want to treat your staff or clientele right and really have an impact on their life, give them branded merchandise that can improve their physical or mental health. Here is a roundup of four categories for sharing healthy living logo products: Exercise Equipment: There are a slew of healthy promotional products to help… Read More
Plan ahead to choose the right promotional product
Decisions don’t always come easy. Whether it’s time to reorder a magazine subscription or to replace that furnace, it involves thinking about what your needs are and whether you will be satisfied with your choice. When it comes to big ticket items, like a furnace replacement the implications are much greater. The same should be… Read More
Swag Ideas for Community Walks and Races
Participating in a run can be an exciting and enduring activity. Participants train and volunteers work hard to keep everyone encouraged, and be responsive to the needs of the participants. The dedication to training and running is always encouraging and motivating to others. After months of training, runners take pride in completing races and marathons… Read More
Leading Golf Gear – Ideas for Your Next Hole in One Golf Outing
Golf is a quintessential way to establish and solidify business relationships, and this strategy-laden sport offers compelling marketing opportunities and there is even a National Golf Day to celebrate the nearly $70 billion industry according to WEAREGOLF. This year leading associations and industry partners will recognize National Golf Day on Wednesday, April 25 with a… Read More
Life Promoting and Sustaining Spring Promotions
You know that winter always turns to spring even if you are still under a few inches of snow and still have to bundle up when you venture outside. Despite all evidence to the contrary, the allure of spring is growing stronger with each passing day. Visions of Springtime Promotions Dance in My Head With… Read More
5 Fresh Promo Trends for Spring
Today’s article is inspired by a full week of rain in the forecast. It’s a sure sign that Spring weather is upon many of us across the country. In my last article, I shared the 5 Promo Trends You Need to Know for this Year. Now, I’ll share five popular products trending for Spring that… Read More
5 Promo Trends You Need to Know for This Year
For many people January and February mark more than just the beginning of a new year. It is also the beginning of a new trade show season. In the promotional products, printing and packaging industry, this is the time of year that new products are rolled out and promotional professionals can start to identify the… Read More
For the Love of Swag: Non-Profits
Non-profits are like any other business in that they need to promote themselves, what they do and the services they offer. However, unlike traditional businesses, funds are usually limited or low so it is especially important to be selective about the promotional items you select. T-shirts help identify volunteers and increase your visibility in the community. Shirts… Read More
Does Branded Merchandise Work for Fund Raising?
Marketing professionals involved in the non-profit sector with a focus on fund raising are given many choices to increase brand awareness and responsiveness including print advertising, digital advertising, TV, radio, social media content and event sponsorships. This essay explores the effectiveness of promotional products and branded merchandise as an alternative advertising medium. Consider the following1:… Read More