Decisions don’t always come easy. Whether it’s time to reorder a magazine subscription or to replace that furnace, it involves thinking about what your needs are and whether you will be satisfied with your choice. When it comes to big ticket items, like a furnace replacement the implications are much greater. The same should be… Read More
Promotional Products
Swag Ideas for Community Walks and Races
Participating in a run can be an exciting and enduring activity. Participants train and volunteers work hard to keep everyone encouraged, and be responsive to the needs of the participants. The dedication to training and running is always encouraging and motivating to others. After months of training, runners take pride in completing races and marathons… Read More
Leading Golf Gear – Ideas for Your Next Hole in One Golf Outing
Golf is a quintessential way to establish and solidify business relationships, and this strategy-laden sport offers compelling marketing opportunities and there is even a National Golf Day to celebrate the nearly $70 billion industry according to WEAREGOLF. This year leading associations and industry partners will recognize National Golf Day on Wednesday, April 25 with a… Read More
You know that winter always turns to spring even if you are still under a few inches of snow and still have to bundle up when you venture outside. Despite all evidence to the contrary, the allure of spring is growing stronger with each passing day. Visions of Springtime Promotions Dance in My Head With… Read More
Today’s article is inspired by a full week of rain in the forecast. It’s a sure sign that Spring weather is upon many of us across the country. In my last article, I shared the 5 Promo Trends You Need to Know for this Year. Now, I’ll share five popular products trending for Spring that… Read More
For many people January and February mark more than just the beginning of a new year. It is also the beginning of a new trade show season. In the promotional products, printing and packaging industry, this is the time of year that new products are rolled out and promotional professionals can start to identify the… Read More
Non-profits are like any other business in that they need to promote themselves, what they do and the services they offer. However, unlike traditional businesses, funds are usually limited or low so it is especially important to be selective about the promotional items you select. T-shirts help identify volunteers and increase your visibility in the community. Shirts… Read More
Marketing professionals involved in the non-profit sector with a focus on fund raising are given many choices to increase brand awareness and responsiveness including print advertising, digital advertising, TV, radio, social media content and event sponsorships. This essay explores the effectiveness of promotional products and branded merchandise as an alternative advertising medium. Consider the following1:… Read More
Promotional food products offer something for every taste, season and occasion, making them a nearly perfect marketing tool. In the realm of edibles, there is something for everyone – from salty to savory to sweet. So, next time you’re considering a promotional item strategy, consider offering sustenance to boost sales. Top Performing Promotional Food Products… Read More
It’s a New Year – the quintessential time to simplify and declutter our spaces for greater productivity and less stress. Helping clients and employees achieve these goals is easy given the wide array of organization promotional products available for the home or office that can not only help them cut the clutter but also keep… Read More
Back when I was growing my original Proforma distributorship, I was teaching one of our newer sales reps how to conduct field calls. In my view, field calling is a lost skill. Sadly, in this day of email and voicemail, salespeople think they don’t need to get out and do field calls. I strongly disagree… Read More
Who are millennial customers? And what do they really want? Businesses everywhere have posed this question and brainstormed about it at nauseam, as the millennial customer continues to dictate trends and spending habits. According to Accenture, the roughly 80 million millennials in the U.S. spend approximately $600 billion on shopping. Doesn’t that seem like a number your… Read More