Cause-Related Marketing Initiatives Create Awareness

With 1.5 million nonprofit organizations registered in the United States, according to the National Center for Charitable Statistics, corporations can choose from a big list of causes to support. Teaming up with a good cause can benefit any business. It enables co-workers a chance to unite for a greater good, and it provides valuable funding and resources to a cause in need.

Cause-related marketing is on the rise, with charitable corporate giving amounting to $18.6 billion in 2015, a 3.9 percent increase, according to NP Trust. High profile corporate sponsorships are in the spotlight—Macy’s “Go Red” Campaign in partnership with the American Heart Association has raised more than $55 million.

If your clients are feeling inspired to support a good cause, you can help them promote internally and externally with the right promotional products. Events like walkathons, pledge drives and fundraisers need promotional products to thank participants and garner attention. Plus, your clients’ employees will be excited to don promotional items like T-shirts and ribbons for a good cause.

Here are some ideas to inspire your clients:

Breast Cancer Alliance: breastcanceralliance.org
This nonprofit organization has been raising money for 20 years to improve survival rates and quality of life for those impacted by breast cancer through better prevention, early detection, treatment and a cure. Consumers everywhere are familiar with the iconic pink merchandise used to promote breast cancer awareness. There are unlimited opportunities for branding. Your clients can donate branded merchandise to one of their many events or can host a fitness walk or run or a fundraiser to benefit the Breast Cancer Alliance. Present product ideas like tote bags, T-shirts, hats, water bottles, journals, pens and blankets. Corporations can outfit office teams with pink awareness bracelets and branded pink T-shirts to show support for the cause.

American Red Cross: redcross.org
Many corporations partner with the American Red Cross to host blood drives and fundraising events. If your client chooses this cause, propose product options such as drawstring backpacks, headwear, hand sanitizers, lip balms and stress relievers. As red is really the only constraint for these items, any item that has a health and wellness angle is sure to be popular with end-buyers.

World Wildlife Fund: worldwildlife.org
The trademarked panda bear that depicts the World Wildlife Fund can be seen everywhere, from credit cards to shoes. Corporations donate more than $10 million a year to the Fund. It’s an ideal organization for your clients to be involved with and the right promotional products can be used for fundraising purposes or to demonstrate support for the cause. Pitch your clients animal and outdoor-themed items, sunglasses, water bottles, duffel or tote bags, luggage tags, and even blankets and sweatshirts.

Source: © 2016 Prime Line® ASI/79530

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