Leveraging the Power of Personality in Business: Part 2

In my previous blog, I discussed the basic principles of the DISC personality assessment. Implementing knowledge regarding the DISC personality assessment in everyday communication can help you learn a lot about an individual through their communication styles.

Email is typically a challenging communication platform since we cannot see or hear the other person and the obstacle is defining that person through their writing. To help make it easier on you, I’ve compiled some examples as well as tips to try to help you better communicate with your co-workers, clients, partners and more.

An email that is straight to the point with no “fluff,” is probably coming from a person who is dominant in the dominance trait (D). D personalities don’t want to waste time; get to the point, or get out of their inbox. They may come across cold and harsh, but don’t take it personally – it’s just business (… and personality).

When someone uses a lot of exclamation points, we can assume they are an influencer (I). Their bubbly personality shows through their writing – they’re always enthusiastic! Mirror their animated charisma and ask how they’re doing. Note: their favorite word is “I”, they tend to love talking about themselves.

A person dominant in steadiness (S) will remain calm and patient throughout their email communication. They’re all for working together and being supportive. Emphasize characteristics of loyalty and collaboration if applicable.

When you receive an email composed 90% of questions, this individual is likely dominant in conscientiousness (C). C personalities require all details and pertinent information before they can move forward. They’re very critical and analytical people. If there are any doubts, typos, or incorrect data in your email, they may just hit the delete button. Try to highlight any of their accomplishments and persuade them with quantitative data.

Whether or not you have taken the DiSC assessment, I’m sure you can tell which domain you fall under by reading through these examples. In order to better connect with the varying personalities of your co-workers, clients and partners, try adjusting your writing style based on who you are emailing and you may just see results!

Danielle McPherson
Originally from Long Island, Danielle McPherson is currently in Tampa working on her degree in Marketing and is the Vice President of The American Marketing Association. She joined Proforma in November 2017 as a New Owner Development Marketing Intern. When Danielle is not learning more about the marketing industry, you can find her at the local Chipotle, at the beach or running around with her dog, Autumn!

AboutDanielle McPherson

Originally from Long Island, Danielle McPherson is currently in Tampa working on her degree in Marketing and is the Vice President of The American Marketing Association. She joined Proforma in November 2017 as a New Owner Development Marketing Intern. When Danielle is not learning more about the marketing industry, you can find her at the local Chipotle, at the beach or running around with her dog, Autumn!

Leave a Reply

Your email address will not be published. Required fields are marked *