Print and Promo Industry News Update 10/12/2013

365.4 3 years of 365 photos printed on a canvas

(Photo credit: remysharp)

Instagram, Adobe and McDonald’s make headlines in the print and promo industry, in this week’s industry update

Instagram’s $720 Million Print Button – Fast Company

http://www.fastcompany.comThu, 10 Oct 2013 11:18:03 GMT

Instagram’s $720 Million Print ButtonFast CompanyIf Instagram were to add a print button, allowing its massive community of shutterbugs to order physical copies of their photos right from the app, how much revenue could that drive? Accord

PPAI Announces Pyramid Award Finalists | PPAI Publications

http://pubs.ppai.orgTue, 08 Oct 2013 16:53:10 GMT

Nineteen distributors and one regional association have been tapped as finalists for the 2014 PPAI Pyramid Awards. The 2014 PPAI Pyramid Award recognizes members that have demonstrated outstanding, creative use of

Hanesbrands completes purchase of Maidenform for $583 million

http://myfox8.comMon, 07 Oct 2013 15:31:57 GMT

WINSTON-SALEM, N.C. — Hanesbrands Inc. said Monday it has completed the largest purchase in company history, buying Maidenform Brands Inc. for $583 million in cash. The purchase price was about $8 million higher

Adobe Gets Hacked, Product Source Code And Data For 2.9M

http://techcrunch.comThu, 03 Oct 2013 20:52:18 GMT

Uh oh — Adobe has just disclosed that one of their servers has been hacked. While their investigations are still ongoing, Adobe has shared a few details

McDonald’s to Push Kids’ Books in Happy Meals | News

http://adage.comWed, 09 Oct 2013 18:15:21 GMT

McDonald’s just might become the country’s largest children’s book publisher for the month of November.

The chain, which typically offers toys in its kids meals, will package four original children’s books carrying a nutritional message Nov. 1 through Nov. 14 with its Happy Meals, the beginning of a massive children’s book push expected to last for several years. The chain said it expects to distribute 20 million books in that twoweek promotion window. McDonald’s says the new books, which will replace toys in Happy Meals for the two weeks, are part of its nutrition commitment made in 2011, when it vowed to seed 100% of its communications toward kids with a nutritional message. That year

Kendra Smith
Kendra Smith came on board with Proforma in April 2011. With a background in marketing and public relations, Kendra serves as the resident copywriter and helps Proforma Owners spread the word about their accomplishments to their local media. Kendra graduated from The University of Akron with a bachelor’s degree in Business and Organizational Communications. When she’s not writing blog articles, you might find her hiking in the Metro Parks or watching one of her favorite Cleveland sports teams with her husband, Matt, and their two kids, Lily and Caleb.

AboutKendra Smith

Kendra Smith came on board with Proforma in April 2011. With a background in marketing and public relations, Kendra serves as the resident copywriter and helps Proforma Owners spread the word about their accomplishments to their local media. Kendra graduated from The University of Akron with a bachelor’s degree in Business and Organizational Communications. When she’s not writing blog articles, you might find her hiking in the Metro Parks or watching one of her favorite Cleveland sports teams with her husband, Matt, and their two kids, Lily and Caleb.

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