Don’t Lose Sight of your Existing Customers

To keep customer relationships alive and thriving, it’s important to learn the different ways to improve their experience once they’ve made a purchase. Whether you’re selling a product or a service, find unique and creative ways to help your customers even further once you’ve serviced them. Most energy and tactics spent from businesses are for… Read More

Attention is the New Currency: Think Differently

According to the American Marketing Association article, Why your Customer’s Attention is the Scarcest Resource in 2017, the average consumer is exposed to 10,000 brand messages a day, and that number is ever growing. The same article states that the average consumer switches screens up to 21 times an hour and has an attention span… Read More

The 12 Spiral Rings that Led to a Million Dollar Account

Years ago when I was growing my small distributorship, I secured an initial sales appointment with the operations manager of a jewelry retailer with about 100 stores. I have little recollection of what we discussed back then during that first sales call. All I remember was that, after a seemingly good conversation, he asked me… Read More