As any good marketer knows research should be at the core of everything you do. Sometimes you need to research the product you’re selling, sometimes you need to research who your audience for a product or service is, sometimes you need to research your audience itself, the list goes on and on. However, a lot… Read More
My last article, “What Story is Your Brand Telling?” discusses how marketers can use ideas from storytelling such as the 12 common character archetypes to help define their target audience and brand. Another way to better understand your target audience is to create personas. A persona is a real or ideal representation of a person… Read More
Building a business plan is no small task. It takes an unbiased approach, a willingness to devote time to research, and an understanding that the plan is never complete. Here are the basics to building a business plan from the ground up. This should assist when you’re ready to take the plunge!