Top 10 Reasons Why Video Production Is Essential To Your Business

Multimedia can turn an ordinary message into an extraordinary story!

Image courtesy of William Brawley's photostream

Image courtesy of William Brawley’s photostream

Using multimedia in your marketing and communication efforts positions you as a cutting-edge innovator. Now more than ever, video is a powerful solution to a very modern day challenge. How can we be heard? If you think you are suffering from information overload, you may be right. A new study shows that people are receiving the equivalent of 174 newspapers of data per day. Consider that 204 billion emails are being sent on a daily basis. The truth is we are being bombarded. It is no wonder that the world is tuning out. So how do we break through all that clutter? Multimedia is dynamic, powerful, exciting and much more effective than text.

Here are the Top 10 Reasons Why Corporate Videos Are Essential For Your Business:

1.    Video appeals to three of the main learning styles. Visual, Aural and Kinesthetic.  Learning styles have more influence than may be realized. Research shows that each learning style uses different parts of the brain. By involving more of the brain during learning, we remember what we learn.

2.    If a picture is worth a thousand words… how much more impactful is video?  According to Forresters research 60 seconds of video is equal to 1.8 million words of text.

3.    Video evokes emotion. To understand the important role emotion plays when connecting to a person or business, consider the famous Budweiser Superbowl commercials. These have gone viral for good reason. They tug at our heart strings with the use of animals in their advertising.

4.    Google loves video. A Forrester study reports that “pages with video are 53 times more likely to rank on the first page of Google search results.” Why? Because Google SERPs prioritize videos. They prize this as quality content over keyword optimization.

5.    Easy to share. Sharing sites like YouTube or Vimeo have the capability to get your video seen by millions of viewers. It is like having your own channel for commercials and the best part is that it doesn’t cost you a penny, outside of the video production costs.

6.    Video can be a company spokesperson or sales representative that never stops working. Share your message 24/7 365 days a year. So long as there’s an internet connection your video can be seen.

7.    Multimedia is here to stay. YouTube has more than 1 billion unique users each month. 100 hours of video are uploaded every minute. According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network.

8.    If your product or service requires an explanation. Let Video ‘explain’ your product or service for you in a way that text cannot. Some sites boast of increased conversion rates of 144% after including this ‘explainer video’ on their website.

9.    Captivates your audience.  The average attention span is less than eight seconds.  Depending on your audience and the purpose of your video this should be heavily considered when developing video content.

10.    Holds your audience longer. A high bounce rate – people leaving your site after viewing a single page – will actually hurt your site SERP ranking.  Video is the easiest way to make people stay.

Source: Top 10 Reasons Why Video Production is Essential for your Business

Glenda McCarthy-Gaspar
Glenda McCarthy-Gaspar, 15+ years sales and marketing experience.


After serving in various sales and marketing roles for some of Canada’s largest corporations, Glenda followed her entrepreneurial dream and started her own business in 2008.

By 2011, Glenda earned her BASI (Bachelor of Advertising Specialty Information) designation. Also in 2011 she made the decision to join Proforma, the largest print, promotional and graphic communications company in North America in hopes of taking business growth to a new level. That decision paid off and has resulted in her winning numerous business awards for excellence and has achieved million dollar sales by 2014.

Glenda has recently obtained her Inbound Marketing Certification to help her clients meet the demands of the digital world.

AboutGlenda McCarthy-Gaspar

Glenda McCarthy-Gaspar, 15+ years sales and marketing experience.


After serving in various sales and marketing roles for some of Canada’s largest corporations, Glenda followed her entrepreneurial dream and started her own business in 2008.

By 2011, Glenda earned her BASI (Bachelor of Advertising Specialty Information) designation. Also in 2011 she made the decision to join Proforma, the largest print, promotional and graphic communications company in North America in hopes of taking business growth to a new level. That decision paid off and has resulted in her winning numerous business awards for excellence and has achieved million dollar sales by 2014.

Glenda has recently obtained her Inbound Marketing Certification to help her clients meet the demands of the digital world.

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